G.A. Wright Taps Acuity as Mobile Marketing Solutions Partner
Acuity Mobile to Help G.A. Wright Gaming and Hospitality Clients Implement Industry-Leading Mobile Marketing Platform for Targeted Loyalty Campaigns
Greenbelt, MD (PRWEB) June 19, 2008 -- Acuity Mobile, a leading provider of mobile marketing solutions, announced today that it has partnered with G.A. Wright Marketing, a Denver, CO-based full-service direct marketing agency specializing in the gaming and hospitality industries. Acuity Mobile will provide its suite of mobile marketing solutions to G.A. Wright clients in the gaming and hospitality industries, allowing Acuity to access G.A. Wright's creative services and direct marketing campaign management solutions on behalf of its clients.
"G.A. Wright is a recognized leader in developing direct marketing programs that help gaming organizations create unrivaled customer affinity," said Alan Sultan, President of Acuity Mobile. "We are pleased G.A. Wright has recognized how Acuity Mobile's unique mobile marketing solutions can help its clients create deep customer loyalty in this exciting new medium."
Acuity Mobile's Embedded Mobile Advertising Platform (EMAP) is the only mobile marketing solution that delivers Spot Relevance - the ability to target content delivery to the right person, at the right time, in the right location. With Spot Relevance, gaming and hospitality organizations can create rich, highly-targeted mobile marketing campaigns that leverage existing customer relationships and extensive preference and demographic data. Content can range from SMS and MMS messages to streaming video.
"Spot Relevance is an exceptional application for the gaming and hospitality industries," said Rick Harshman of G.A. Wright. "Almost everyone has a mobile phone these days, so it's a great way to extend a brand's reach beyond mail and email. The ability to target specific customers with offers based on their value, physical real-time location and when they can respond to them opens up virtually limitless possibilities."
The partnership between Acuity Mobile and G.A. Wright Marketing also ensures that clients of both companies enjoy message continuity across all mediums - a key component of successful multi-channel loyalty campaigns.
"Gaming and hospitality resorts invest significantly in their loyalty and retention programs," said Harshman. "Before they develop a campaign to a mobile platform, they must be confident that their brand and message identity will carry over seamlessly. Message continuity is a key value proposition of both G.A. Wright and Acuity Mobile. Together, we help these organizations generate maximum return on investment from their loyalty programs."
About Acuity Mobile, Inc.
Acuity Mobile is a leading provider of mobile marketing content delivery solutions. Acuity Mobile's Embedded Mobile Advertising Platform (EMAP) is a patented technology that enables Spot Relevance™ - the ability to deliver targeted marketing content to the right person, at the right time, in the right location via text, WAP and applications. EMAP technology is used by carriers, advertisers and content owners to ensure that relevant content (ads, offers, traffic, weather, etc.) is delivered directly to mobile users based on their interests, time of day and geographic location. The technology behind EMAP was first developed in 2000 and patent protected since 2003. Acuity Mobile harnesses the power of mobility to improve content delivery for marketers and their consumers. For more information, please visit www.acuitymobile.com.
About G. A. Wright Marketing:
G.A. Wright Marketing is a full-service direct marketing agency specializing in the gaming and hospitality industries. We provide exceptional benefits to over 20 gaming operations throughout the country. From strategic consultation and market research to data analysis, direct mail, email, and website development, we offer a full range of services. Additionally, our staff includes former top casino marketing executives who provide invaluable insight to maximize your marketing programs. For more information please call 303-333-4453 or visit www.gawrightcasinomarketing.com.
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